Crafting Digital Products with Strategic Vision

Product & Design Leader

For the past thirteen years, I've been dedicated to designing digital products that bridge business vision with user needs. By fostering collaboration between stakeholders, developers, and executives, I transform complex challenges into simple, usable solutions that drive business growth.

My Main Skills

Combining strategic leadership, product expertise, and innovative design to create impactful digital solutions.

Branding

Leadership

Driving high-performance teams and fostering a culture of innovation. Led multiple teams to achieve significant product growth and development efficiency.

Graphic

Product Management

Transforming business vision into successful digital products. Achieved 63% MAU growth through data-driven decision making and strategic planning.

Cart

Product Design

Creating user-centered design solutions that drive business results. Implemented design systems reducing development time by 40%.

Cart

AI Innovation

Leveraging artificial intelligence to enhance product capabilities and user experience. Transforming data into competitive advantages.

Selected cases

Combining strategic leadership, product expertise, and innovative design to create impactful digital solutions.

Publications & Talks

Talk | 2024

The impacts of Artificial Intelligence and the prospects for its use in everyday life

Darwin School
Talk | 2022

Structure and organization of design teams as a way to increase the protagonism of the area

The Developer's Conference
Talk | 2019

Network effects: The role of design in growing the user base and increasing product value

The Developer's Conference
Publication | 2015

Towards Smart Traffic Lights Using Big Data to Improve Urban Traffic

The Fourth International Conference on Smart Systems, Devices and Technologies
Publication | 2023

Facilitation dynamics as a way to enhance communication and alignment between people

Medium
Publication | 2022

4 Tips for Building Digital Products for Edtech

Medium
Talk | 2019

Tools for digital artifacts

IxDA Recife
Publication | 2015

Online Barter: Trade of Goods in Digital Communities

The Fourth International Conference on Smart Systems, Devices and Technologies